Brian Reschke

Brian Reschke

Assistant Professor,
Organizational Leadership and Strategy, Department of

Office: 629 TNRB
Phone: 801-422-1814
Email: brianreschke@byu.edu

Biography

Brian P. Reschke (Ph.D. UC Berkeley) is an assistant professor of entrepreneurship at the Marriott School. He studies the social and cognitive processes whereby markets evaluate novel products, ideas, and organizations. In recent projects, he has studied the role of language in the success of crowdfunding campaigns and the implications of prestigious awards for scientific careers. His research augments traditional methodological approaches with insights from computer science. He has a deep appreciation for the educational opportunities at BYU, where he earned a management degree in OBHR. When he isn’t working, Reschke enjoys running, hiking, reading and spending time with wife, Cami, and two daughters and son.

Education

  • Doctor of Philosophy, Business Administration, , University of California, Berkeley, 2015
  • Masters of Science, Business Administration, , University of California, Berkeley, 2012

Group Affiliations

  • Academy of Management 2009

Awards

  • Berkeley Haas Dissertation Fellowship , Walter A. Haas School of Business , 2014

BYU Citizenship

  • Center for Entrepreneurship and Technology Leadership Council Committee/Council Member January, 2016

Presentations

  • Labels and the Returns to Typicality - Academy of Management - Annual Meeting of the Academy of Management - 2016
  • Reflected Glory or Lost in Shadows? How Network Proximity to Stars Influences the Attainment of Stardom - INSEAD - INSEAD Network Evolution Conference - 2016
  • Status Spillovers - Foster School of Business, University of Washington - West Coast Research Symposium on Technology Entrepreneurship - 2016
  • Status Spillovers - Brigham Young University and University of Utah - Winter Strategy Conference - 2016
  • The Valuation of Market Talk and the Limits or License of Labels - - Annual Meeting of the Academy of Management - 2015

Lindsey Webb Law
Amherst University
Amherst, Massachusetts
Writing Instructor

Lindsey was always a fabulous writer
in 5th grade!
She received her Masters of Fine Arts 
at the University of Massachusetts.
She recently moved to Iowa City, Iowa.
Her husband is working of his MFA in 
literary translation at the University of Iowa.

I taught Lindsey's brother, Jared.
Her cousins, Greg, Scott, and Doug Webb.
I also babysat her mother when I was
in Junior High.

I'm sure she'll quickly get another teaching job. 



 Dr. John Howell
Assistant Professor of Marketing
Pennsylvania State (Penn State) University
State College, Pennsylvania

 John was one of the best students I ever taught!
And smartest, too!
He was in my favorite class!!!

 When John was in my class, he started
to get sick after Christmas.
He would come for a little while, then call home.
John was diagnosed with lymphoma.
He began to lose his hair.
He did not want to miss school, and
came as often as he could stand.
He had an area in the corner of the room
to lay down and sleep.

 When John began to lose his hair,
one on the boys in the class was going
on a trip to California.
When he returned, he presented
John with 2 hats to wear.
One from Disneyland, and one from 
San Diego.
All of John's classmates chipped
in money for the hats to be purchased.
I did not know this was happening.
I told them I would donate, and he
said, "No.  We wanted all of
the money to be from his classmates!"
They had planned this on their own!



John R. Howell

Assistant Professor of Marketing 
Department: Marketing
Office: 421 Business Building
Phone: 814-867-4766
Fax: 814-865-3015
E-mail: jrhowell@psu.edu
Member of Faculty Since: 2013

Expertise

Pricing, Product Design, Conjoint Analysis, Bayesian Statisitcs 

Publication List

Howell, John R., Sanghak Lee, Greg M. Allenby, "Price Promotions in Choice Models", Marketing Science, Forthcoming,
Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Valuation of Patented Product Features", Journal of Law and Economics, Forthcoming, Forthcoming,
Allenby, Greg M., Jeff Brazell, John R. Howell, and Peter E. Rossi, "Economic Valuation of Product Features", Quantitative Marketing and Economics, Fall 2014, 12,

Education

Ph.D., Marketing, Ohio State University, 2013
M.S., Statistics, Brigham Young University, 2007
B.S., Statistics, Brigham Young University, 2003

Courses

MKTG 450W, Marketing Strategy
I had to post this wonderful letter
from my student, Kristel Hall Peterson
from her husband on the first day of school.
An open letter to my wife and to all teachers.
When you woke this morning, minds on fire full of wonder and worry with the new school year’s uncertainty. As you go charging in, ready to go back to work in our schools, I am thinking of you. You truly are the chosen ones. There are so few with your strength, courage, and dedication. We the public depend on you for so much more than educating our children. We depend on you for educating our children in an ever changing, ever evolving system of rules and regulations. For this we do not understand or realize the pressure and responsibility placed upon you. You teach our children values, hard work, and how to be a positive part of our society. You give them confidence and the courage to strive for more. You teach them to see their own individual potential in class rooms far too large to accomplish these things. You give so much of yourselves, including your free time and we give so little back to you. We are sorry. Please know, that for so many of us, we are so thankful for what you give on behalf of our children. You are on the front lines every day fighting for our futures, fighting to see that every child no matter age, socioeconomic class, or race will be successful no matter what the cost. You do this at the cost of personal time, you sacrifice your time for these children. You give so much more time than many of us will ever know. You do this despite not being thanked, despite the ever evolving school system, and those few who sadly undervalue your role in society. For your dedication we owe you everything. I am here today to tell you, we love you, we support you, and we are here for you! So when you enter that class room today, please hold your heads up high. You are changing the world one life at a time, You are reaching the hearts and minds of our children every single day. I am, we all should be forever in your debt. May this coming year be full of all the hope and love you all deserve. We love you! Thank You! Thank You! Thank You!

 LOL